Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Podcasting since 2021 • 95 episodes
Leading Local Insights
Latest Episodes
Local Radio in Focus: Geofencing, Politics, and Revenue Growth
In our latest podcast episode, BIA's Nicole Ovadia and Rick Ducey delve into key topics from our recent RAB webinar on local radio opportunities. They explore the impact of geofencing on advertising strategies, the ongoing influence of radio in...
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Episode 95
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21:56
Political Advertisers Flock to CTV/OTT: A New Era in Campaign Spending
Political ads are dominating Connected TV (CTV) and Over-The-Top (OTT) platforms. On this episode, BIA’s Nicole Ovadia welcomes Rich Crone, Director of Political at Jamloop, to discuss how campaigns use streaming data to precision-target voters...
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Episode 94
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30:18
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from B...
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Episode 93
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36:18
Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
Get ready for the most expensive election season in history! With political ad spending projected to hit a staggering $11.1 billion according to BIA estimates, the 2024 races are shaping up to be a financial frenzy. Steve Passwaiter, the presid...
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Episode 92
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29:45
Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening in broadcasting media. Capture the optimism and excitement for what’s happening in this episode as BIA’s Christina Hurley, Rick Ducey, and Nicole Ovadia unpack their key...
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Episode 91
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28:42
